Welcome to the IAW Trade Fair
We are your leading platform for promotional and imported goods. As an event that takes place twice a year, we attract around 6,000 trade visitors from a wide range of retail sectors and around 80 countries. Over 300 international exhibitors from almost 30 countries present themselves on our 30,000 m² of exhibition space. The IAW trade fair in Cologne is the ultimate meeting place to discover the latest trends and products in the world of retail.
The countdown is on:
News from the IAW Trade Fair
Why companies participate in the IAW trade fair – the IAW as the ideal platform for new business contacts
For more than 20 years the IAW trade fair in Cologne has been regarded as a major retail platform [...]
The 39th IAW trade show gets underway: diversity, purchasing power and a program offering real value
From 2 to 4 September 2025, Halls 6 and 9 of the Cologne Exhibition Center will once again be transformed [...]
Multichannel platform for international retail: the 39th IAW trade fair gets underway
International, diverse and innovative: from September 2 to 4, 2025, the 39th International Trade Fair for Retail Promotions and [...]
