Identify and respond to trends!
It is now more important than ever to offer new, popular merchandise before your competitors According to the trend researcher and market expert Ulrich Eggert, the retail trade is likely to experience even more radical change in the years ahead. The trend towards a concentration of market forces, fierce competition and resultant take-overs and failures […]
IAW breaks all records
First International Trade Fair for Promotional Products in Cologne an all-round success Exhibitors enthusiastic about the new location Next IAW also scheduled for Cologne The 5th IAW – International Trade Fair for Promotional Products – closed its gates last Friday in Cologne after a successful premiere. The event broke all previous records. 250 of Europe’s […]
Date fixed for the IAW Autumn Fair
Cologne also to host the 6th IAW – International Trade Fair for Promotional Products Autumn Fair will see a further increase in the display area allocated to the event Upcoming Spring Fair set to break the record for the number of exhibitors This year’s autumn showing of IAW – International Trade Fair for Promotional Products […]
The trade show IAW relocates to Cologne
IAW – the International Trade Fair for Promotional Products will be held in Cologne as of 2007 Many trade buyers coming from the Rhine-Ruhr region and the neighbouring Benelux countries Change of location advocated by exhibitors The IAW – International Trade Fair for Promotional Products – is moving to a new location. Following four highly […]
The trade show IAW relocates to Cologne
IAW – the International Trade Fair for Promotional Products will be held in Cologne as of 2007 Many trade buyers coming from the Rhine-Ruhr region and the neighbouring Benelux countries Change of location advocated by exhibitors The IAW – International Trade Fair for Promotional Products – is moving to a new location. Following four highly […]
“Trade fair for variety” a big success
IAW 2006 – International Trade Fair for Promotional Products consolidates its lead position Another enthusiastic response from exhibitors and visitors When the gates closed on the IAW – the International Trade Fair for Promotional Products – last Friday, the organizers had every reason to be satisfied. More than 210 exhibitors presented a broad array of […]
