Building bridges in retail for 20 years: the 38th IAW trade fair draws to a successful close
A beacon in a challenging market environment: the 38th International Trade Fair for Retail Promotions and Imports came to an end in Cologne on 13 March 2025. As always, the trade fair featured attractive offers from a wide range of sectors, a large number of visitors with strong purchasing power, and top quality customer contacts. […]
Two decades of innovation: the 38th IAW trade fair opens its doors topurchasers from all around the world
Unbeaten for 20 years: with consistently high visitor and exhibitor numbers, from 11 to 13 March 2025 the 38th International Trade Fair for Retail Promotions and Imports (IAW) will be welcoming guests from all over the world to Cologne. In its two decades, the IAW has developed into a leading trade fair for promotional and […]
20 Years of Retail Innovation – the IAW Trade Fair Celebrates a Major Anniversary
What began as a flash of inspiration in Hanover in 2005 has since become a showcase for growth and innovation: in its 20-year history, the International Trade Fair for Retail Promotions and Imports (IAW) has evolved from a small trading platform to a global trade show in the heart of Europe that brings together purchasers […]
Inspiration, great offers, know-how: a highly productive 37th IAW trade fair concludes in Cologne
A refreshing experience for visitors, irresistible trade fair opportunities and a host of new contacts: in its 37th edition the International Trade Fair for Retail Promotions and Imports (IAW) once again showcased its ability to build bridges between a diversity of players in global retail. With modern branding and new exhibition features, the 37th IAW […]
Early in September the 37th IAW Trade Fair opens its doors tovisitors from all over the world
A new edition with fresh branding: the 37th International Trade Fair for Retail Promotionsand Im-ports (IAW) will be taking place in Cologne from 3 to 5 September 2024 with aconsistently high level of exhibitor participation. Since 2004 the trade show has broughttogether a wide range of international exhibitors with over 6,000 trade visitors from all […]
The IAW Trade Fair with a fresh look – The 37th edition in Cologne presents itself with a new branding at the beginning of September 2024
A shared vision, a motivated team and boundless creativity: from now on, the IAW Trade Fair will present itself to the retail world and beyond with a new and fresh branding. The first innovation cannot be overlooked: The new logo. It is simple and memorable, immediately recognisable to the eye, and is an adaptation of […]
Valuable contacts and stimulating retail topics: participants draw a positive conclusion afterthe 36th IAW Trade Fair in Cologne
The 36th International Trade Fair for Retail Promotions and Imports (IAW) came to highly successful conclusion after three days full of lively discussions, exciting programme highlights and a wide range of products presented by 285 exhibitors from 26 countries, including 50 fi rst-time exhibitors from 16 countries. „Although the consumer climate in Germany is creating […]
36th International Trade Fair for Retail Promotions and Imports takes place in Cologne early March! Springtime stimulus for retailers: the upcoming IAW Trade Fair offers attractive new strategies
The past three years have been a period of great uncertainty for retailers and their sales channels. Withits exhibitors the 36th International Trade Fair for Retail Promotions and Imports, which is taking placefrom 4 to 6 March 2024, will offer solutions to this uncertainty, offering retailers the sales and newaggressively priced articles they need to […]
More exhibitors, top visitor numbers, more great ideas: IAW celebrates a highly successful autumn trade show
The 35th International Trade Fair for Retail Promotions and Imports (IAW) in Cologne has concluded with top visitor numbers. Almost 5,000 purchasers from around 66 countries highlighted the international character of this multi-channel platform, and provided the exhibitors with strong sales. With 290 suppliers (four per cent more than in spring 2023) from 24 countries, […]
IAW Trade Fair in Cologne launches Best Deals in Retail with increased exhibitor numbers
The 35th IAW trade show starts in Cologne on 5 September 2023. At the multichannel platform forthe retail trade, purchasers will until 7 September be stocking up on value-for-money goods for thecoming season and their upcoming Christmas business. On around 30,000 m² in Halls 6 and 9, no fewer than 290 exhibitors (spring 2023: 277 […]
