Positive trend at IAW
Mood of optimism as trade fair closes – Clear rise in visitor numbers / Healthy sales of fan merchandise and garden accessories The IAW Spring Fair – the International Trade Fair for Promotional Products – registered an encouraging trend in the number of visitors when it closed its gates in Cologne yesterday. Ulrich Zimmermann, managing […]
Celebration of this spring’s potential best-sellers
The latest trendsetting product to be picked out at the IAW Spring Fair is a hand scanner produced by the company Vagros-Stemmler from Delmenhorst in northern Germany. The company won the prestigious IAW Trendseller Product Award at the 11th International Trade Fair for Promotional Products (IAW), which took place recently in Cologne. For the panel […]
New product ranges for the trade
A major key to success in the retailing sector is the ability to offer diversity. The IAW – International Trade Fair for Promotional Products – plays an important role in this respect. The event, which takes place for the eleventh time from 16 to18 March in Halls 4.1 + 4.2 at the Cologne Exhibition Centre, […]
Exciting new product ranges for the trade at the IAW in Cologne
– New: Introductory offer for new foreign exhibitors– New: Online trade fair stand as an Internet showcase– New: 10% early booking discount available until 20.01.2010 – now also applies to stand assembly costs Experienced retailers know that everyday product ranges and run-of-the-mill merchandise will not promote their business. Success lies in original ideas, and these […]
Results at tenth IAW impress the entire business sector
Exhibitors delighted by keen demand / Sustainability a growing trend that now extends to promotional products Despite the difficult economic climate, the recent International Trade Fair for Promotional Products (IAW) in Cologne produced encouraging results. In fact, the 10th IAW was clearly a positive sign for the entire business sector. Nearly 6,000 trade visitors from […]
New dates for IAW
The International Trade Fair for Promotional Products is to take place earlier this autumn +++ New dates from September 1 – 3, 2009 take time pressure off autumn business +++ The dates for this autumn’s International Trade Fair for Promotional Products (IAW) have been moved up to September 1 – 3, making the IAW, the […]
Resisting the economic crisis
– 9th IAW – International Trade Fair for Promotional Products – another success– Positive trends in exhibitor and visitor attendance – Eco-friendly torch wins the IAW Trendseller Product Award Cologne, 6 March 2009. The mood was positive when the IAW – International Trade Fair for Promotional Products concluded in Cologne last Thursday. Almost 200 exhibitors, […]
Clever torch trendproduct in the future
The Barracuda torch manufactured by the Dutch company Aquam Europe B.V. has won the top IAW Trendseller award, which was presented recently at the IAW – International Trade Fair for Promotional Products in Cologne. The company received the award at a presentation ceremony held on 3 March during the trade show in Cologne. A panel […]
Service is becoming increasingly important in retailing
7th International Fair for Promotional Products in Cologne has ended with a 5 per cent increase in visitor numbers The trend-setting products of the future were unveiled at the 7th International Fair for Promotional Products (IAW) in Cologne. The innovative new items to be seen at the show ranged from the world’s fi rst bag […]
Identify and respond to trends!
It is now more important than ever to offer new, popular merchandise before your competitors According to the trend researcher and market expert Ulrich Eggert, the retail trade is likely to experience even more radical change in the years ahead. The trend towards a concentration of market forces, fierce competition and resultant take-overs and failures […]
