Optimistic mood and a new record number of exhibitors – IAW celebrates 25th anniversary

Expectations were high among the organizers of the 25th International Trade Fair for Retail Promotions and Imports in Cologne. As a result of the keen demand for stand space it was necessary to allocate additional display space in Halls 6 and 9 at short notice. Exhibitor numbers topped 350 for the first time and with […]

Data security, a handy gadget for everyday life, a toy: these quite different products all starred at the presentation of the IAW Trendseller Product Awards

The IAW Trendseller Product Award showcased a broad mix of products, including a security card that protects against cyber attacks, a device that helps you reach the ticket in the car park and a Wild-West-style shooting arcade. The award presentation took place on 7 March at the 25th International Trade Fair for Retail Promotions and […]

Let the celebrations begin! 25th IAW marks 10% growth in exhibitor numbers

In a few days the International Trade Fair for Retail Promotions and Imports – held from 7–9 March 2017 ‒ will open for the 25th time in Halls 6 and 9 of the Cologne exhibition venue. Visitors can look forward to a huge range of exhibits, some genuine innovations and several interesting highlights. With the […]

Record number of exhibitors at the 25th IAW – Anniversary event sets new standards

What was already an extraordinary trade fair is set for even greater success. The 25th International Trade Fair for Retail Promotions and Imports (IAW) will celebrate its silver anniversary from 7-9 March 2017. The facts speak for themselves. The trade fair will be bigger than ever, occupying a total display area of 29,000 m². The […]

Orders with the support of Asian business at the 25th IAW in Cologne

From 7-9 March 2017 exhibitors from across the world will meet trade fair visitors and buyers at the Cologne Exhibition Grounds. Trade professionals come here to source the promotional products and trend-setting merchandise that they will need to satisfy demand in the six months ahead. The 25th International Trade Fair for Retail Promotions and Imports […]

24th International Trade Fair for Retail Promotions and Imports (IAW) in Cologne met the high expectations

On the final day of the IAW in Cologne it was clear: all the high expectations had been fulfilled. Several weeks before the trade fair gates were opened, the display space in Hall 10.2 had been fully booked. The 312 exhibitors from all over the world were pleased by the attendance of approx. 8,500 trade […]

Two combine to make one great product – baking paper and aluminium foil combination the winner at the presentation of the IAW Trendseller Product Award

One side of the foil looks like conventional aluminium, the other side is standard baking paper. But this clever combination is not only a cost- or space-saving exercise as the panel of judges evaluating the entries for the IAW Trendseller Product Award quickly realized. The decision to grant first prize to the practical foil from […]

24th IAW just a few days away

Next Tuesday the International Trade Fair for Retail Promotions and Imports in Cologne will open for the 24th time. With more than 310 exhibitors taking part and stand space fully booked weeks ago, Europe’s most important trade event for orders in this business sector has a lot to offer buyers and other professionals in retailing […]

24th IAW in Cologne is fully booked – All the signs indicate that the trade fair is set for success

In less than three weeks from now the 24th International Trade Fair for Retail Promotions and Imports opens in Cologne. Over a period of three days, the show staged by over 310 international exhibitors will be attended by more than 9,000 trade visitors from every corner of the globe who value the opportunity to catch […]

Successful own brands – the IAW Trendforum provides information on private label products

There are several reasons why trade visitors should attend the 24th IAW. Apart from the opportunity to order stock for the coming season from the range of new and reasonably priced merchandise showcased by the 300 international exhibitors, a visit to the IAW Trendforum is highly recommended. On Tuesday, the first day of the trade […]