Orders with the support of Asian business at the 25th IAW in Cologne

From 7-9 March 2017 exhibitors from across the world will meet trade fair visitors and buyers at the Cologne Exhibition Grounds. Trade professionals come here to source the promotional products and trend-setting merchandise that they will need to satisfy demand in the six months ahead. The 25th International Trade Fair for Retail Promotions and Imports […]

24th International Trade Fair for Retail Promotions and Imports (IAW) in Cologne met the high expectations

On the final day of the IAW in Cologne it was clear: all the high expectations had been fulfilled. Several weeks before the trade fair gates were opened, the display space in Hall 10.2 had been fully booked. The 312 exhibitors from all over the world were pleased by the attendance of approx. 8,500 trade […]

Two combine to make one great product – baking paper and aluminium foil combination the winner at the presentation of the IAW Trendseller Product Award

One side of the foil looks like conventional aluminium, the other side is standard baking paper. But this clever combination is not only a cost- or space-saving exercise as the panel of judges evaluating the entries for the IAW Trendseller Product Award quickly realized. The decision to grant first prize to the practical foil from […]

24th IAW just a few days away

Next Tuesday the International Trade Fair for Retail Promotions and Imports in Cologne will open for the 24th time. With more than 310 exhibitors taking part and stand space fully booked weeks ago, Europe’s most important trade event for orders in this business sector has a lot to offer buyers and other professionals in retailing […]

24th IAW in Cologne is fully booked – All the signs indicate that the trade fair is set for success

In less than three weeks from now the 24th International Trade Fair for Retail Promotions and Imports opens in Cologne. Over a period of three days, the show staged by over 310 international exhibitors will be attended by more than 9,000 trade visitors from every corner of the globe who value the opportunity to catch […]

Successful own brands – the IAW Trendforum provides information on private label products

There are several reasons why trade visitors should attend the 24th IAW. Apart from the opportunity to order stock for the coming season from the range of new and reasonably priced merchandise showcased by the 300 international exhibitors, a visit to the IAW Trendforum is highly recommended. On Tuesday, the first day of the trade […]

An absolute must for retail buyers: 24th IAW in Cologne

Well prepared for autumn and Christmas business in trend-led merchandise and promotional products In autumn, Cologne will again serve as a hub of business in bargain-priced products and trend-led merchandise when it hosts the International Trade Fair for Retail Promotions and Imports (IAW). From 27-29 September 2016 the IAW will attract buyers and trade visitors […]

Increased visitor numbers at 23rd International Trade Fair for Retail Promotions and Imports (IAW) in Cologne

As anticipated, the IAW in Cologne was able to match past successes in terms of the high proportion of foreign attendees, visitor numbers and the sheer diversity of product segments represented by the exhibitors. The 320 exhibitors from Germany and throughout the world attracted 9,800 trade visitors from numerous countries to the IAW with their […]

Catching up with “Back to the Future“ – Presentation of the IAW Trendseller Product Award, March 2016

There is nothing very special about being able to move twice as quickly as other pedestrians, but for most people it is quite astonishing if this is achieved without even moving one’s feet. Moving around in an almost effortless state of elevation, as if hovering along, clearly impressed the jury responsible for selecting the winners […]

All set for business: IAW Trade Fair just a few days away

Germany’s biggest Trade fair for volume goods, promotional items and trend articles, IAW is scheduled to take place from 7–9 March 2016 at the Cologne Exhibition Grounds. The International Trade Fair for Retail Promotions and Imports will occupy Halls 6 and 9, where more than 300 exhibitors will showcase top-selling products ranging from familiar bargain-priced […]