Still going strong – and now with a new partner: the trade fair IAW in Cologne

Firmly established for many years as the premier trade platform for trend-spotters and commercial buyers, the International Trade Fair for Retail Promotions and Imports (IAW) will be open for business from 7 to 9 March 2016. Visitors and exhibitors can look forward to an incredible choice of products in Cologne, one of Europe’s most important […]

IAW Trade Fair and INTERNATIONAL HARDWARE FAIR sign new partnership deal for spring 2016

In spring 2016 the International Trade Fair for Retail Promotions and Imports (7 – 9 March 2016) and the INTERNATIONAL HARDWARE FAIR (6 – 8 March 2016) will for the first time be taking place in parallel on two consecutive days. In order to generate the maximum synergies, the spring edition of the IAW will […]

As the 22nd IAW in Cologne closes exhibitors are satisfied and the event boasts an excellent international profile

At the IAW – International Trade Fair for Retail Promotions and Imports in Cologne – a total of 310 exhibitors from 22 countries showcased seasonal merchandise for impulse purchasing and sales promotions, as well as special products for volume business. Occupying a total area of 26,000 m² in the fully booked Hall 10.2, the display […]

Award-winner: Innovative, odour-reducing rubbish bags

At long last the rubbish will not smell any more – thanks to the new rubbish bag “frisch & sauber” (fresh & clean). Instead of disguising unpleasant smells with a scented additive, these bags neutralize odours as soon as the offending item is placed in the bin. This innovative product from the South German company […]

22nd International Trade Fair for Retail Promotions and Imports (IAW) in Cologne ushers in the autumn/winter season

The 22nd IAW starts next week. In just a few days from now – from 22 to 24 September 2015 – the focus in Cologne will be on the coming autumn/winter season. Over 300 exhibitors from 22 countries will be presenting a diverse array of products, including decorative items, textiles, electronics, DIY products, toys, Christmas […]

Good for contacts, your company’s image and business

People will be getting down to some serious business when the doors open on the International Trade Fair for Retail Promotions and Imports in Cologne this September. The IAW always lives up to its reputation as a place where exhibitors fill their order books and sales are made on the spot. The 22nd IAW, which […]

Online & offline – optimum strategies for the trade

It’s tough on the market-place and the proliferation of online retailing and digitalization poses as many challenges as opportunities. Solutions can be found in the extensive forum program at the IAW. On each of the three days of the trade fair various experts in the field, including some big names, will be offering insights into […]

21st IAW in Cologne closes with record number of exhibitors and visitors

Popular, successful products, exhibitors from more than 20 countries, first-class organization and exhibition facilities in two halls – the 21st International Trade Fair for Retail Promotions and Imports impressed exhibitors and visitors alike. And the organizers were rewarded with a record number of visitors and exhibitors – as well as positive comments all round. The […]

Innovative smoothie-maker wins IAW Trendseller Product Award

Record number of exhibitors. Biggest exhibition yet! The 21st IAW International Trade Fair for Retail Promotions and Imports opened today in Cologne with the announcement that it has already achieved two new records. The first day of the event was of special significance to four exhibitors in particular ‒ they received the prestigious IAW Trendseller […]

The 21st International Trade Fair for Retail Promotions and Imports (IAW) opens in the next few days with a record number of exhibitors

Geared up for business: Every stand is booked and exhibitors are putting the final touches to their displays. In just a few days the gates in Cologne will open on the IAW, Europe’s biggest trade fair for orders of promotional products, seasonal merchandise, trend-led items and bulk selling goods. From 3-5 March 2015, Halls 6 […]