The IAW in Cologne – Synergistic benefits at the summit meeting for the trade

From 3–5 March 2015 the IAW – International Trade Fair for Retail Promotions and Imports – will once again demonstrate its first-class credentials. No other comparable event offers exhibitors and buyers as many benefits as the IAW. The unique cross-section of products is a real magnet, attracting an increasing number of visitors from far and […]

20th IAW closes with results worthy of the anniversary event

With innovative product ideas and international flair the International Trade Fair for Retail Promotions and Imports in Cologne fully lived up to the expectations that exhibitors and trade visitors had of this jubilee event. The International Trade Fair for Retail Promotions and Imports (IAW) in Cologne concluded on a high note on 25 September 2014. […]

An occasion to celebrate! The 20th IAW – a special event for the trade!

The IAW team has invited more guests than ever to the anniversary event. The latest product lines will be showcased by some 300 exhibitors from across the world on a 26,000 m² display area – starting 23 September 2014. “We want to make a big impact with our 20th trade fair this autumn”, declares trade […]

20th IAW in Cologne: The XXL anniversary edition

The International Trade Fair for Retail Promotions and Imports from 23 to 25 September 2014 will again be offering dealers and retailers the whole package: more than 300 exhibitors from across the world will showcase innovative top-sellers and popular lines on a 26,000 m² display area. The International Trade Fair for Retail Promotions and Imports […]

19th IAW in Cologne achieves top results

The international trade fair for retail promotions closes on a high note – with more exhibitors, more visitors and more display space booked than ever before. The IAW – International Trade Fair for Retail Promotions and Imports closed in Cologne last week after having achieved some impressive attendance figures. For the first time the number […]

COOL BOX wins the Trendseller Product Award

The nearfield speaker from the Hamburg-based company Krüger & Gregoriades has won the coveted prize at the International Trade Fair for Retail Promotions and Imports. The mobile “COOL BOX” speaker marketed by Krüger & Gregoriades GmbH from Hamburg has won the Trendseller Product Award. Carsten Wedekind, Marketing Head of Krüger & Gregoriades, received the award […]

Identifying the trends in the trade

Anyone who wants to know which trends will make a mark in retailing in the next few months automatically heads to Cologne. The countdown for the IAW has already begun. In 2014 this most important trade fair for promotional goods and trend-led merchandise will be bigger and more representative of the global market than ever […]

Busy stands, full order books: 18th IAW fair closes on a high note. Best-ever results for autumn event.

IAW – the international trade fair for the retail sector – is unmatched in Germany and beyond. Its latest edition this September lived up to its excellent international reputation. With 300 exhibitors from over 20 countries and 8,000 trade visitors from Germany and abroad it not only achieved its customary international flair, but also delivered […]

From the trade fair to the stores …

IAW all set to go with a broad product range and a first-class supporting program Europe’s leading trade fair for orders of promotional products, trend-led merchandise and volume sales is gearing up for business. The IAW will be taking place in Halls 4.2 and 5.2 at the Cologne exhibition centre from 17-19 September 2013. Featuring […]

IAW appearing on a new, bigger plane

The previous editions of IAW, the International Trade Fair for Retail Promotions and Imports, made one thing very clear: the IAW is developing rapidly. More than 300 exhibitors, over 8,000 visitors from 55 countries and more and more new requests. To make a long story short: hall 10.2 in the Cologne exhibition grounds was bursting […]