E-commerce marketing: 9 helpful strategies
Retailing on the Internet has never been more attractive than it is today. In Germany alone, 50 of the country’s 83 million inhabitants shop online. But if you want to ride the wave of e-commerce success, you need a sophisticated marketing mix. In other words, you need a solid foundation, a marketing strategy that’s watertight, […]
Create a reporting: Data-driven conclusions for your online store
Setting up tracking software only makes sense if the right conclusions for long-term measures can be drawn from it. That’s why we’ll tell you how to build up a meaningful report from the data obtained. In general, a report serves to record findings that have been obtained based on a longer observation. In online marketing, […]
Embedding Google Analytics: E-commerce tracking
E-commerce tracking. When it comes to tracking, Google’s e-commerce tracking tools are now standard. Especially Google Analytics is indispensable in e-commerce if you want to track the relevant data view for your online marketing campaigns. Equally important is Google Search Console as well as Google Tag Manager. What sounds like a lot of effort is […]
FAQ on clearance items – influencing factors for newcomers and retailers
A set of questions on the subject of clearance items, providing a brief and concise summary of everything that’s important. What actually is a “clearance item”? What does “clearance item” mean? In the area of retail, clearance stocks of goods are generally referred to as clearance items. These items include products that will either be […]
Stocklots, special items and promotional goods – what are the differences?
You’re certain to have heard of the following terms: promotional goods, stocklots and special items. Despite this, the business with these goods is pretty much “hidden”, and takes place under the radar. To provide you with a basic overview and an introduction to this topic, however, in this article, we provide an explanation of the […]
The effects of Covid-19 on retail
In this article, we provide an outlook of the specific economic developments which will be of importance due to the ubiquitous coronavirus pandemic. This is not a scientific report, but our neutral and personal opinion with which we hope to be able to help and provide some food for thought in the current crisis. The […]
Why stationary retailers have to rethink their assortments
In order to survive in the market, stationary retailers will have to become more flexible, be more responsive to the wishes of their customers, change their product ranges more frequently, and stand out from the uniformity of offerings. By Martina Schimmel, zentrada-Manager In recent years, online retailing has significantly changed consumer behavior: Commodities are purchased […]
Performance marketing on websites like Amazon – What’s more profitable, cheap products or expensive ones?
The e-commerce sector is continuing to grow. Hardly any retailers can afford not to be active in this marketplace. And platforms such as Amazon Marketplace in particular make it really easy to offer products for sale. But the marketplaces are highly competitive. When it comes to sourcing new products, many retailers are asking themselves: Is […]
IAW partner from the very start – Where history has been and will be written
The IAW spring fair in March 2020 will be characterized by the momentum of the highly successful 30th event in September 2019. The fact that the IAW has excelled for so many years is due not least to the participation of companies such as the HATEX Group and Osma Werm GmbH, which were among the […]
Shopify, WooCommerce, Jimdo – which is the best shop system
Thanks to intelligent content management systems, creating and running your own online shop is not rocket science. The challenge here is identifying the right online shop system for your requirements. In order to help you make your choice, we compare the three most popular online shop systems here: Shopify, WooCommerce and Jimdo. Before we devote […]
