A new edition with fresh branding: the 37th International Trade Fair for Retail Promotions
and Im-ports (IAW) will be taking place in Cologne from 3 to 5 September 2024 with a
consistently high level of exhibitor participation. Since 2004 the trade show has brought
together a wide range of international exhibitors with over 6,000 trade visitors from all over
the world, combining an exciting supporting programme with first-class trade fair business.
The diversity of its exhibitors has always been one of the IAW fair’s top selling points.
The 37th edition will, in particular, see a further increase in the proportion of international
companies. No fewer than 285 exhibitors from 28 countries are taking part, including 51
first-time exhibitors from countries such as Canada, China, Dubai and Singapore. A newly
formed exhibitor group of six sup-pliers of Turkish household goods and clothing will also be
expanding the IAW‘s international range.
The newly introduced rebranding will improve visitor quality and give the trade fair a new
look. In addition to the branding, visitors to the 37th IAW fair can expect a wealth of further
surprises, mak-ing the three days of this trade show an unmissable experience.
Among the many first-time exhibitors at the 37th IAW Trade Fair will be the globally
successful firm of VULY, which for more than 40 years has focussed on the distribution and
supply of high-quality products from Vietnam such as wooden and wicker furniture, ceramic
ware and the Vietcoco brand of coconut products.
The Giochi Prezioso Group from Italy will also be exhibiting at the IAW fair for the first time.
Found-ed in 1978, the group consists of over 30 companies and 1,000 employees specialising
in the pro-duction, distribution and marketing of toys worldwide.
First-time exhibitor Beagley Copperman serves an exciting market. On the Nordic, Baltic and
Greek markets the Dutch company is the exclusive importer of the Samyang noodle brand,
which is known worldwide through TikTok. The Beagley Copperman portfolio also includes
further Asian food specialities.
The 37th IAW Trade Fair will once again be accompanied by a top-class supporting
programme in the E-Commerce Arena. The three-day programme on the stage of the
E-Commerce Arena, which has for many years been organised by RESTPOSTEN.de, will be
presenting over 20 speakers from the digital retail industry and provide practical tips on the
e-commerce market: from selling on Am-azon and similar platforms to online marketing and
the latest developments in retail. The “e-commerce quarter”, a specialised exhibition area
that brings together system and service providers for digital commerce, is located around the
E-Commerce Arena.
In the E-Commerce Arena itself, for example, multi-million Amazon seller Denis Luth from
Full-brands GmbH will present the ten tips Amazon sellers can use to increase their turnover
from zero to millions of euros, while Sebastian Herz, founder and CEO of Zignify Global
Product Sourcing, will demonstrate in 30 minutes how retailers can increase their profitability
by up to 200%.
The programme on the second day of the trade fair kicks off with the Zentrada Forum.
Martina Schimmel, Managing Director of the European retailer network zentrada, will give a
keynote speech entitled “Is cheap always better? Germany‘s retailers as the targets of Temu,
Shein & the like”, fol-lowed by other speakers on this highly controversial topic.
An exciting portfolio of first-class exhibitors, a premium-quality supporting programme and
a unique visitor experience: the 37th IAW trade fair is taking place from 3 to 5 September
in Halls 6 and 9 of Koelnmesse. Trade visitors are invited to register for a free ticket via the
website www.iaw-messe.de.
Early in September the 37th IAW Trade Fair opens its doors to
visitors from all over the world (PDF)
