20 Years of Retail Innovation – the IAW Trade Fair Celebrates a Major Anniversary
What began as a flash of inspiration in Hanover in 2005 has since become a showcase for growth and innovation: in its 20-year history, the International Trade Fair for Retail Promotions and Imports (IAW) has evolved from a small trading platform to a global trade show in the heart of Europe that brings together purchasers and suppliers from all around the world.
The IAW Trade Fair started in Hanover in 2005 with 180 exhibitors and 3,500 visitors, back then as a platform for promotional goods and surplus stock. Only two years later the event moved to Cologne: a vibrant city with the perfect infrastructure for visitors and exhibitors from all around the world. This business-friendly environment with easy access to the Benelux countries and France has also contributed to the event’s positive development. The IAW trade show now fills Cologne’s exhibition halls every six months and over the course of its history has provided a venue at which thousands of exhibitors and trade visitors can make new contacts, conclude contracts and present the latest products and ideas.
Even more Trends and Inspiration++++Everything immediately available++++ Discover the sustainable products of our exhibitors! Find out more about these and other major retail trends from our Preview.
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Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).
For more information or questions about the products, please contact the exhibitor directly.
Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.
For more information or questions about the products, please contact the exhibitor directly.
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount by 18.12.2024!
You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Forum
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events at the venue and benefit from the interesting program free of charge.
The program offers insights into e-commerce, retail promotions and retailing trends.
Photo Gallery IAW September 2024
You can flip through all the different images from the last IAW Trade show in September 2024, which was attended by 4,850 trade visitors from nearly 80 countries.
In Spring 2025, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.
The fact that both trade fairs are scheduled on the same days means for you the visitors:
Even more exhibitors, even more offers, even more partners and really good deals.
IAW-Newsletter
