Two decades of innovation: the 38th IAW trade fair opens its doors to purchasers from all around the world
Unbeaten for 20 years: with consistently high visitor and exhibitor numbers, from 11 to 13 March 2025 the 38th International Trade Fair for Retail Promotions and Imports (IAW) will be welcoming guests from all over the world to Cologne. In its two decades, the IAW has developed into a leading trade fair for promotional and imported goods, building bridges in the heart of Europe between innovative exhibitors and purchasers keen to order their
products.
In its 38th edition, the IAW fair will once again showcase itself as a dynamic major platform for international trade: no fewer than 6,500 trade visitors and around 300 exhibitors from over 80 countries are expected at Cologne‘s trade fair centre.
Even more Trends and Inspiration++++Everything immediately available++++ Discover the sustainable products of our exhibitors! Find out more about these and other major retail trends from our Preview.
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Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).
For more information or questions about the products, please contact the exhibitor directly.
Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.
For more information or questions about the products, please contact the exhibitor directly.
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount by 18.12.2024!
You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Forum
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events at the venue and benefit from the interesting program free of charge.
The program offers insights into e-commerce, retail promotions and retailing trends.
Photo Gallery IAW September 2024
You can flip through all the different images from the last IAW Trade show in September 2024, which was attended by 4,850 trade visitors from nearly 80 countries.
In Spring 2025, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.
The fact that both trade fairs are scheduled on the same days means for you the visitors:
Even more exhibitors, even more offers, even more partners and really good deals.
