The IAW supporting program is unique and outstanding. It features two stages – firstly, the IAW Trendforum, organized in cooperation with the reseller network zentrada.de and the Multichannel Rockstars, and secondly the E-Commerce Arena organized by RESTPOSTEN.de. Together these two platforms for the digital and brick-and-mortar trade present a supporting program of superlatives. Top speakers of the calibre normally found at exclusive congresses present interesting and informative workshops and talks – these are open to all trade fair visitors free of charge. Located around the E-Commerce Arena is the “e-commerce quarter”, a specialist exhibition area that brings suppliers of systems and services together.