New exhibitors IAW Trade fair March 2025
Many first-time exhibitors will be present at the IAW trade fair in March 2025. We introduce some here.

Since 1950, the SONAX brand has been an unmistakable synonym for high-quality car care products. Regardless of whether it's a small car, a mid-size vehicle or a luxury car - whether in motorsports, in the tuning scene or in the world of classic automobiles: SONAX is always at the side of car fans and experts when it comes to the perfect appearance of the vehicle. The brand is represented in over 110 countries around the world, making it one of the world's leading manufacturers of car care products. Today, as in the past, SONAX products are developed and produced in Neuburg an der Donau in Bavaria: a commitment to the location and the quality promise "Made in Germany".

Hall 6, Stand F 42

Millarco is a 100% Danish owned company with more than 30 years of experience.

Since 1986 Millarco has selected a wide range of skilled companies in Asia that are able to deliver and further develop the quality of the products, in order to continue to ensure a large turnover and earnings throughout the chains. The range spans many price groups, ranging from promotion level to semi-professional tools at the more expensive end of the scale. The range is continually evolving and can be combined to form strong chain concepts that match chains’ needs optimally and are offered for “do-it-yourself” distribution in attractive, promotional packaging. In addition, we have a strong and efficient logistics and finance department.

We have a wide range of our own brands and over 3,000 saleable items in our ranges. We supply everything in tools, hardware, garden tools and barbecue equipment for the do-it-yourself market. This is done through building chains, department stores, furniture stores, tool stores, hardware stores and wholesalers.

Hall 6, Stand B 65

Since 1950, the SONAX brand has been an unmistakable synonym for high-quality car care products. Regardless of whether it's a small car, a mid-size vehicle or a luxury car - whether in motorsports, in the tuning scene or in the world of classic automobiles: SONAX is always at the side of car fans and experts when it comes to the perfect appearance of the vehicle. The brand is represented in over 110 countries around the world, making it one of the world's leading manufacturers of car care products. Today, as in the past, SONAX products are developed and produced in Neuburg an der Donau in Bavaria: a commitment to the location and the quality promise "Made in Germany".

Hall 6, Stand F 42
Find more useful information here
List of exhibitors
Location Cologne