New exhibitors IAW Trade fair March 2025
Many first-time exhibitors will be present at the IAW trade fair in March 2025. We introduce some here.

Since 1950, the SONAX brand has been an unmistakable synonym for high-quality car care products. Regardless of whether it's a small car, a mid-size vehicle or a luxury car - whether in motorsports, in the tuning scene or in the world of classic automobiles: SONAX is always at the side of car fans and experts when it comes to the perfect appearance of the vehicle. The brand is represented in over 110 countries around the world, making it one of the world's leading manufacturers of car care products. Today, as in the past, SONAX products are developed and produced in Neuburg an der Donau in Bavaria: a commitment to the location and the quality promise "Made in Germany".

Hall 6, Stand F 42

Millarco is a 100% Danish owned company with more than 30 years of experience.

Since 1986 Millarco has selected a wide range of skilled companies in Asia that are able to deliver and further develop the quality of the products, in order to continue to ensure a large turnover and earnings throughout the chains. The range spans many price groups, ranging from promotion level to semi-professional tools at the more expensive end of the scale. The range is continually evolving and can be combined to form strong chain concepts that match chains’ needs optimally and are offered for “do-it-yourself” distribution in attractive, promotional packaging. In addition, we have a strong and efficient logistics and finance department.

We have a wide range of our own brands and over 3,000 saleable items in our ranges. We supply everything in tools, hardware, garden tools and barbecue equipment for the do-it-yourself market. This is done through building chains, department stores, furniture stores, tool stores, hardware stores and wholesalers.

Hall 6, Stand B 65

We would like to introduce ourselves as Gebufa / Multimat, manufacturer of Car mats, door mats, dirt-trapping mats, carpets, runners, play carpets and step mats.

Our company is based in the Netherlands, we have our own production facilities in Czech Republic and Romania.

We supply our products to carpet stores, discount stores, supermarkets, DIY stores.
Central delivery in large quantities as well as decentralized delivery directly in your stores is possible.

Hall 6, Stand E 50

Since 1933, Willibald has delivered reliability in trade.

We offer stocklots from top grocery and personal care brands.

Trust our 90+ years of experience, wide range, and great service!

Hall 9, Stand A 139

JASA Alimentación, a family-owned company since 1941 and now led by the third generation, is a leading supplier of an extensive range of Spanish food products and iconic international brands for both the Foodservice and Retail channels. With decades of expertise, we take pride in representing world-renowned brands such as Old El Paso, Nature Valley, Ocean Spray, Heinz, and Sharwood’s, delivering quality and authenticity to consumers and businesses alike. Our flexible logistics solutions allow us to consolidate multiple brands and categories, offering tailored container shipment options to meet diverse customer needs. JASA Alimentación is committed to delivering quality, reliability, and excellent service to every partner.

Hall 9, Stand A 135

ANRO is an Import / Export company based in Spain, that is specialized in sporting goods brands; including footwear, clothing and accessories products for all ages and genders. However, we work with fashion brands as well.

As a result of more than 30 years of experience, and knowledge of the market places, we deal with all the major brands.

We are always very conscious and responsible about the task we do and the product we have, in order to guarantee our customers the best service as well as to ensure to our suppliers confidence, respect and implementation of contracts and agreements.

Hall 6, Stand E 43

Founded in 1955 in Versmold, Bevermann Handelsgesellschaft combines tradition with innovation.

Today, Matthias Bevermann leads the company with passion and vision, supported by his father Heinz Josef.

Our product range includes premium soils, mulches, fuels, and mineral oils. With our own soil factory and a modern facility, we are committed to quality, service, and sustainability.

Hall 6, Stand F 52

Arufel s.r.o. is a very popular & reliable importer, exporter, and distributor of well known Branded FMCG products like Coca-Cola, Pepsico, Red Bull, Ferrero, Mondelez, Masterfoods, Roshen, Haribo and many more. Our warehouse is based in Slovakia, strategically located at the heart of Europe. With a diverse portfolio of 2000+ products, we cater to a global market, serving our business partners in 40+ countries worldwide. Our services include warehousing, customized stickering & re-packing and a range of delivery options to meet varied needs of our valued partners efficiently. We invite you to visit us to explore opportunities.

Hall 9, Stand E 139

SANDY stands for 50 years of experience and know-how.

At the beginning, SANDY started as plush toy creator and manufacturer. In these days, the French company creates its own collections and imports a varied range of products: plush toys, toys, gifts and articles for fun fair and festivities: Christmas, Halloween, Easter, Valentine’s Day.

We can study customized products according to your request.

All products are carefully studied and revised as well as tested according to the latest and certificated European standards.

Hall 6, Stand D 53

DOX Group – Your gateway to global FMCG products and dietary supplements.

With over 9 years of experience, 1,200+ end clients, and 1,500+ items on offer across four continents, DOX Group is proud to participate in the IAW Fair for the first time, showcasing our extensive portfolio of high-quality products and services.

DOX FMCG

AAA Brands

DOX FMCG facilitates the distribution of globally recognized AAA food and beverage brands, such as Coca-Cola, Pepsico, Nestle, Mondelez, Red Bull, Ferrero, Mondelez, and etc. We provide a comprehensive range of services, including purchasing, selling, import, export and logistics, ensuring seamless access to the highest quality international products.

Balkan Brands

We are the official distributors for some of the most popular brands from the Balkan region, including Serbia, Slovenia, Bosnia, Romania and Herzegovina, Croatia, and Macedonia. Our product portfolio includes iconic names such as Argeta, Podravka, Vegeta, Grand Coffee, Bambi-Lane, and more. With DOX FMCG, you gain access to all the leading Balkan food brands in one place.

Private Label

At Dox FMCG we specialize in partnering with premium producers to bring high-quality, authentic products for private label at your table. From noodles and tangy sour cabbage to craft beers and beyond, we work closely with trusted manufacturers who share our commitment to excellence and innovation.

DOX pharma - Dietary Supplements

DOX pharma specializes in private label and contract manufacturing of dietary supplements, vitamins, minerals, teas, and health and beauty products in our partners' brands as well as offering products in our own brands. From formulation and design to branding, packaging, and regulatory compliance, we oversee every stage of the production process. Our products adhere to the highest hygiene and quality standards, certified by ISO, GMP, and HACCP.

We are committed to building partnerships that deliver value through innovative solutions and reliable service.

Whether you’re looking for iconic Balkan brands, global FMCG products, or custom supplement manufacturing, DOX Group is your reliable partner.

Hall 9, Stand A 144

E-Commerce -only Steuerberatungsgesellschaft - Schwerpunkt E-Commerce und Automatisierung. Herr Deák ist zudem Syndikus Steuerberater der comcre group und Geschäftsführer des Bundesverband E-Commerce e.V. —> We love E-Commerce.

Hall 9, Stand B 155

Ferreira Marques GbR was founded in 2004 and transformed into Ferreira Marques GmbH in the year
2015. Since its founding, we have been able to expand our business model and add a variety of high-
quality fashion brands to our product portfolio. As a company we specialise in trading premium fashion brands and thanks to our high-quality selection of fashion brands, we have been able to achieve significant growth over the years. Today we are a highly motivated team, which is responsible for an annual turnover of more than 10 million Euro.

Hall 6, Stand F 45

Alpalium GmbH - Your Reliable Partner in Wholesale for Mobile Energy, Mobile Lighting, Battery Charging Technology, and More!
For all business customers, whether resellers, distributors, retailers, wholesalers, or the industry – we offer an extensive and exciting range of batteries, rechargeable batteries, charging technology, and flashlights from various brands such as VARTA, DURACELL, PANASONIC, KODAK, and our private label ALPALIUM!

With our standard assortment as well as promotional packs, your success at the Point of Sale is guaranteed!
Additionally, we offer customized solutions with multi-pack batteries, tailored to your online sales platforms, allowing you to stand out from traditional suppliers. Our sales team will be happy to advise you on this at our booth.

Furthermore, we provide an interesting selection of storage media, including USB sticks and Micro-SD cards from brands such as PHILIPS, KINGSTON, and EMTEC. You can also register at any time via our online shop and place orders after activation.

Our vision represents a reliable and long-term partnership, where attractive conditions, excellent service, and continuous consultation & support are our top priorities – ensuring we meet your requirements with a solution-oriented and opportunity-driven approach.

Hall 6, Stand A 69

Vision and mission

At Stedman, our vision is to set the standard for modern promotional wear. We strive to provide top-quality clothing at attractive prices, enabling our customers to create impactful, customized apparel. Our mission goes beyond delivering premium products—it’s about growing and evolving to meet the ever-changing needs of our customers. That’s why we are transitioning from Tear Away Labels to a “label-free” solution, ensuring our garments are perfectly optimized for the promotional sector. By combining innovation, quality, and versatility, we continue to exceed expectations and establish ourselves as a trusted partner in the industry.

Founded in Asheboro, North Carolina (USA)

Did you know that the Stedman® brand was founded more than six decades ago in the USA? Back in 1953, the Stedman Manufacturing Company, based in Asheboro, North Carolina, started manufacturing sportswear and undergarments for men and boys.

Highest Quality

Even early on during the design phase of new Stedman® styles, we already focus intensively on the needs and requirements of our customers, who are primarily purchasing items for promotional purposes. Accordingly, the suitability of the basic materials with respect to textile finishing plays a particularly important role at Stedman®. For example, we make sure there are no obstructing, unwanted seams or darts in the printable areas. In addition, we test all products in advance to determine the optimum finishing options. In cooperation with our manufacturers, we are continuously further developing our basic materials in order to provide consistently excellent products.

We demand the best quality for our Stedman® cotton products as well. We use only high-quality, ring-spun cotton yarns for production. These yarns are much softer and more skin-friendly than cheaper, rough open-end yarns, and because ring-spun fibres have a higher density, they are also stronger and more durable. There are several other advantages as well, including a more even and smooth appearance of the fabric, which in turn provides a better base for textile finishing.

Hall 6, Stand E 40

FMCG Nederland B.V. deals with buying and selling of FMCG goods. We offer only the best recognized brands such as Coca-Cola, Procter & Gamble, Colgate, Unilever, Nestle, Ferrero, Storck, Gillette and Johnson & Johnson.

Our clients are spread all over the world, from Asia to the Middle East, from United States to Spain and from South Africa to Brazil. We supply to both intermediary as well as the wholesaler.

As an import and distribution company with a diverse range of products imported from around the world, our company has established a variety of products with great succes ranging from beverages, foodstuffs, sweets and coffee, households, soft drinks, baking goods, milk powders to various consumer goods.

Hall 9, Stand E 136

Grüner Laden Center e. Kfm. - Very big Warehouse Sale on decoration and a lot more. Super low prices!

Hall 6, Stand F 44

LNA CLOSEOUT is a French Company with more than 30 years of experience, recognized and specialized in buying and selling stocklots mainly brand name but not only in toys and household goods. Vanessa and Laurent will be glad to present their products, so visit us at Stand D 40 in hall 6.

Hall 6, Stand D 40

RUCO – The ideas company

Creativity – made in Germany – is our strength.

RUCO is a German family-run manufacturing enterprise with almost 45 years of experience that is famous for its innovative and practical household, home living, kitchen, bathroom and garden products. We develop intelligent and high quality solutions that help to simplify and organise people’s everyday lives.

So why not try us out?

Hall 6, Stand E 25

Pulver Pyrotechnik GmbH has been selling top-quality fireworks of the categories F1, F2 and T1 since 2023. Therefore we visit selected factories in China several times a year and discuss our ideas, wishes and requirements for the products we want to import to Germany with the employees there. As already mentioned, high quality is our top priority. We also focus on reviving items from the past that are no longer available on the market. Our products have a stylish retro design to match. We are state-certified pyrotechnicians ourselves and have more than 10 years of experience in the areas of professional fireworks, New Year's Eve sales and year-round online shop. We therefore combine our knowledge of customer wishes and the requirements of retailers for our products and incorporate these into the development of our articles. The positive feedback from customers and retailers motivates us to continue on our path of high-quality firework products and to constantly improve ourselves.

Hall 6, Stand F 43

RUCO – The ideas company

Creativity – made in Germany – is our strength.

RUCO is a German family-run manufacturing enterprise with almost 45 years of experience that is famous for its innovative and practical household, home living, kitchen, bathroom and garden products. We develop intelligent and high quality solutions that help to simplify and organise people’s everyday lives.

So why not try us out?

Since 1950, the SONAX brand has been an unmistakable synonym for high-quality car care products. Regardless of whether it's a small car, a mid-size vehicle or a luxury car - whether in motorsports, in the tuning scene or in the world of classic automobiles: SONAX is always at the side of car fans and experts when it comes to the perfect appearance of the vehicle. The brand is represented in over 110 countries around the world, making it one of the world's leading manufacturers of car care products. Today, as in the past, SONAX products are developed and produced in Neuburg an der Donau in Bavaria: a commitment to the location and the quality promise "Made in Germany".

Hall 6, Stand F 42
Find more useful information here
List of exhibitors
Location Cologne